Yashar Asheri

Developer & Designer

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About

crypto native designer (10+ year exp)
prev. lead design @ kwenta(acquired), snx, consensys

Work Experience

Design & Research

Cardinal Labs

Feb 2025 - Present

Product design, prototyping, payoff & risk modeling, investor materials, BD and market research.

Lead Designer

Kwenta

Jan 2020 - Nov 2024

Owned end-to-end product (desktop & mobile), brand, and a reusable design system for Kwenta's on-chain perps DEX. Drove feature specs with pm/engineering on onboarding, A/B-led UX improvements, and launched collateral across web, docs and socials. Supported FE team with production polish and visual debt.

  • Scaled across Base, Optimism & Arbitrum; later integrated Perennial and GMX.
  • 121B+ cumulative volume (DeFiLlama; aggregator methodology) — historically the most dominant front-end integrator (~98% share).
  • Acquired by Synthetix.

Front-End Engineer

Consensys

Oct 2018 - Oct 2019

Contributed to the development of a crypto subscription economy platform, focusing on non-custodial smart contract wallets and payment systems via EIP-1337

  • Utilized a modern tech stack including Web3, Docker, React.js, Ganache, Truffle, TypeScript, Material UI, EthVTX, and Redux to build robust and scalable features.
  • Collaborated on the design and implementation of user interfaces for easy management of crypto assets and subscriptions.

Designer & Developer

SEG Consulting Inc.

May 2018 - Sep 2018

Designer & Developer

Brave New World ~ Future Tech Studio

Jan 2014 - Jan 2018

Education

Full-Stack Web Development

BrainStation

Dec 2017

Toronto, ON, Canada

Interdisciplinary Design

NSCAD

Dec 2014

Halifax, NS, Canada

Awards

Bounty: Create a novel, DAI based lending platform.

MakerDAO @ ETH Denver

Jan 2021

Manage your CDP via recurring payments

Languages

Russian

Skills

Dev

  • React
  • Angular
  • Ionic
  • SASS
  • Material UI
  • Storybook
  • Redux
  • Webpack
  • TypeScript
  • JavaScript
  • HTML5
  • CSS3
  • Ganache
  • Truffle
  • EthVTX
  • Node
  • Express
  • MongoDB
  • Docker

Design

  • UX
  • UI
  • Product Design
  • Web Design
  • UI/UX Feasibility
  • Wireframing
  • Prototyping
  • Motion Design
  • Brand Identity